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Branded links, QR codes and click tracking explained

This topic covers the three features most buyers compare before choosing a shortener: a branded link on your own domain, a QR code for offline or print use, and click tracking so you know who's clicking and from where.

For term-by-term definitions, see the glossary, or go straight to the prices to see which Shortlen plan includes a custom domain.

All guides on Features

Features

QR codes vs short links: when to use each

A QR code is a scannable image of a link, best for print and in-person settings; a plain short link is best for anything shared digitally.

· 3 min read

Features

What is a branded link, and why does it matter?

A branded link uses your own domain name instead of a generic shortener's, so the address itself signals who it's from before anyone even clicks.

· 2 min read